Facebook is insanely huge now. It’s the no. 1 website visited on the web according to Google Ad Planner.
- 590 Million Uniques a month.
- 38% Reach World Wide
- 760 Billion page Views a Month
- Over 64% are on income over £25K a year, with 57% earning over £30K a year
We also know that Facebook is making a massive move into the SERPs with a number of different initiatives, and with the sites sheer strength, they will become stronger. We also know they are adding new functionality often.
There are many ways to have a presence on Facebook for Businesses, with Facebook Pages being the most widely used one, especially since you can get a bunch of Insights using the Facebooks inbuilt Page Analytics Platform.
However, it isn’t necessary to have a Facebook page for website owners to understand insights – there is a little talked about functionality that allows you to gain an insight platform for your own websites, without the need of setting up a page on Facebook. This should take under 5 minutes to set up!
Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user linka to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.
If I need to explain WHY you should claim your domain, you are doing it wrong and shouldn’t work in online marketing. Sorry.
How to Claim your Domain on Facebook
First off – you need to hit this Insights link.
As you can see, there is a simple button to add your domain – hit that
Now you get the option to add your domain and link it to any account or pages that you want to – insert your domain and link it (I normally would add it to my own personal account if it was my blog). If you are running a Facebook Page you can add that to the “link with” so that data is more accessible.
On the same overlay / pop up, there should be a meta instruction in order to verify your ownership – you need to place this in your sites header area. Once you have done that – click on check domain.
At this stage, sometimes facebook hangs – don’t worry – it is done – just refresh the page, and you should be able to see your domain – click on the “View Insights”. In most cases you can historically go back and see your domains usage data on Facebook through this Insights Dashboard. Now you should be able to go far back and see a bunch of interesting data.
Facebook Your Site / Domain Sharing Summary
Facebook: Most Liked and Shared Pages From Your Site
Facebook – Your Domain Demographics
Page Specific Data
The awesomeness of insights also lets you query page level data:
And that’s it – go forth and claim your websites and your social data!
Rishi Lakhani is an independent Online Marketing Consultant specialising in SEO, PPC, Affiliate Marketing and Social Media. Explicitly.Me is his Blog. Google Profile