Claim your Website on Facebook

by rishil on February 1, 2011

Facebook is insanely huge now. It’s the no. 1 website visited on the web according to Google Ad Planner.

Facebook Demographics

Facebook Demographics

Facebook Traffic Stats

Facebook Traffic Stats

  • 590 Million Uniques a month.
  • 38% Reach World Wide
  • 760 Billion page Views a Month
  • Over 64% are on income over £25K a year, with 57% earning over £30K a year

We also know that Facebook is making a massive move into the SERPs with a number of different initiatives, and with the sites sheer strength, they will become stronger.  We also know they are adding new functionality often.

There are many ways to have a presence on Facebook for Businesses, with Facebook Pages being the most widely used one, especially since you can get a bunch of Insights using the Facebooks inbuilt Page Analytics Platform.

However, it isn’t necessary to have a Facebook page for website owners to understand insights – there is a little talked about functionality that allows you to gain an insight platform for your own websites, without the need of setting up a page on Facebook. This should take under 5 minutes to set up!

Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user linka to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

If I need to explain WHY you should claim your domain, you are doing it wrong and shouldn’t work in online marketing. Sorry.

How to Claim your Domain on Facebook

First off – you need to hit this Insights link.

Insights Landing Page

Insights Landing Page

As you can see, there is a simple button to add your domain – hit that :)

Now you get the option to add your domain and link it to any account or pages that you want to – insert your domain and link it (I normally would add it to my own personal account if it was my blog). If you are running a Facebook Page you can add that to the “link with” so that data is more accessible.

Insights - Adding a Meta Tag To Your Site

Insights - Adding a Meta Tag To Your Site

On the same overlay / pop up, there should be a meta instruction in order to verify your ownership – you need to place this in your sites header area. Once you have done that – click on check domain.

At this stage, sometimes facebook hangs – don’t worry – it is done – just refresh the page, and you should be able to see your domain – click on the “View Insights”.  In most cases you can historically go back and see your domains usage data on Facebook through this Insights Dashboard. Now you should be able to go far back and see a bunch of interesting data.

Facebook Your Site / Domain Sharing Summary

Insights Dashboard

Insights Dashboard

Facebook: Most Liked and Shared Pages From Your Site

Insights Dashboard - Most Liked Pages

Insights Dashboard - Most Liked Pages

Facebook – Your Domain Demographics

Insights Dashboard - Demographics

Insights Dashboard - Demographics

Page Specific Data

The awesomeness of insights also lets you query page level data:

Insights - Get Page Specific Data

Insights - Get Page Specific Data

And that’s it – go forth and claim your websites and your social data!

Share and Enjoy:
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Rishi Lakhani is an independent Online Marketing Consultant specialising in SEO, PPC, Affiliate Marketing and Social Media. Explicitly.Me is his Blog. Google Profile

{ 38 comments… read them below or add one }

Everfluxx February 1, 2011 at 1:17 pm

What if I didn’t have a Facebook profile and refused to have to set up one, real or fake, just to be able to access Insights for domains?

What if I considered Facebook the single evilest and most despicable site/company on the web and didn’t want to have anything to do with them, no matter how big they’ve become?

Yeah, you’re probably right: maybe I shouldn’t work in online marketing.

Reply

rishil February 1, 2011 at 2:39 pm

@everfluxx :) I dont debate whether that they are evil or not – i have no doubt that they arent humanitarians of any sort. But this post aint the place to discuss that :P

Reply

Everfluxx February 7, 2011 at 11:44 am

Rishil, whether Facebook is inherently evil is a no-brainer, I’m not debating that either. :D

I just wanted to point out the fact that, in order to access Facebook Insights dashboard, Facebook forces you to create a standard profile. At least this is what happened last time I checked.

I just can’t think of a single reason why that funcionality is not available to professional accounts which can be used for managing Facebook pages even if you don’t have a user profile and don’t want to create one. Can you?

Reply

rishil February 8, 2011 at 10:37 am

lol Fair Point. However, as they own the plaform… I guess they would need you to register “something”…
Although I believe they let you create a page without a standard profile http://www.facebook.com/pages/create.php

Reply

Han February 1, 2011 at 2:04 pm

hmm, it doesn’t like my domain, I tried linking with my personal account and my facebook page for the domain I tried http://www., just www. and just femgeek.co.uk…for both accounts!

The meta tag is there though!!

Reply

rishil February 1, 2011 at 2:09 pm

Hi Han,
I ran a View Source of your site, and couldnt spot the meta at all. Try adding it again?

Reply

Han February 1, 2011 at 2:25 pm

all fixed now! silly page cache! Thank you!

Reply

Josh February 3, 2011 at 5:31 pm

Does this have to be added to every page of the website or just the root?

Thanks

Reply

rishil February 3, 2011 at 5:34 pm

Just the root I think…

Reply

Everfluxx February 8, 2011 at 8:05 pm

That’s right: a standard user profile is not required for creating and managing pages, but you do need one in order to access the Insights dashboard!

Reply

Anshul March 21, 2011 at 7:39 am

Any one can tell me how to extract data from facebook insights for domain using Graph api i setup everything but i am not able to geta data please help me it gives me blank data

Reply

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