Comments on: Content? WTF is that Anyway? http://explicitly.me/content-wtf-is-that-anyway Rishil's Home on the Web Sat, 23 Feb 2013 20:43:52 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Fariz Abasov http://explicitly.me/content-wtf-is-that-anyway/comment-page-1#comment-520 Fariz Abasov Fri, 25 Jun 2010 10:50:55 +0000 http://explicitly.me/?p=123#comment-520 Rishil, if we talk about content - how important to have good domain name in coupe with unique content. How it will affect SEO stuff? Rishil, if we talk about content – how important to have good domain name in coupe with unique content. How it will affect SEO stuff?

]]> By: rishil http://explicitly.me/content-wtf-is-that-anyway/comment-page-1#comment-34 rishil Tue, 19 Jan 2010 09:31:03 +0000 http://explicitly.me/?p=123#comment-34 I think you are right Tad. We need to define this term that we are so fond of throwing around. I would consider ANYTHING on th eweb as content - even if it's a video game, or a cartoon. I think you are right Tad. We need to define this term that we are so fond of throwing around. I would consider ANYTHING on th eweb as content – even if it’s a video game, or a cartoon.

]]> By: Tad Chef http://explicitly.me/content-wtf-is-that-anyway/comment-page-1#comment-33 Tad Chef Tue, 19 Jan 2010 09:19:28 +0000 http://explicitly.me/?p=123#comment-33 The term content is not really a helpful one. It's too broad and in many cases it's even derogatory. You don't tell a photographer, writer or artist that s/he does create content. S/he creates an image, writes a story or creates a work of art. So in order to create "great content" you should forget about creating "good content" and create an image, write a story or create a work of art instead. The great content thing is a way business people think of those, a very technocratic one. That way of dealing with it really obstructs you from creating it. The term content is not really a helpful one. It’s too broad and in many cases it’s even derogatory. You don’t tell a photographer, writer or artist that s/he does create content. S/he creates an image, writes a story or creates a work of art.
So in order to create “great content” you should forget about creating “good content” and create an image, write a story or create a work of art instead.
The great content thing is a way business people think of those, a very technocratic one. That way of dealing with it really obstructs you from creating it.

]]> By: rishil http://explicitly.me/content-wtf-is-that-anyway/comment-page-1#comment-19 rishil Mon, 18 Jan 2010 14:52:50 +0000 http://explicitly.me/?p=123#comment-19 Hi Melissa, Welcome to my mad world. I think your tips are pretty spot on. Organisations need to start realising that they have huge potential within their own teams before farming out content externally. This is especially true for <a href="http://explicitly.me/small-business-marketing-creative-thought-processes" rel="nofollow">small businesses</a> as big ones. Hi Melissa, Welcome to my mad world. I think your tips are pretty spot on. Organisations need to start realising that they have huge potential within their own teams before farming out content externally.
This is especially true for small businesses as big ones.

]]> By: Melissa Rach http://explicitly.me/content-wtf-is-that-anyway/comment-page-1#comment-18 Melissa Rach Mon, 18 Jan 2010 13:54:39 +0000 http://explicitly.me/?p=123#comment-18 Thanks for the great article Rishil -- if it helps, I usually describe great content as content that is: - USEFUL: Something the user wants and/or needs - USABLE: User friendly: Easy to use, easy to read - PURPOSEFUL: Has a reason for being on the site (in addition to SEO!); achieves a business goal, because the user requested it, etc. - PROFITABLE: Pays for itself in one way or another And, in addition to looking to folks like PR to help create good content, large organizations should strongly consider having an internal content group (or at least an editor) that understands the business, content, and how to incorporate SEO well. Then, we can all be pals. p.s. thanks for the link to my article... I didn't even see that until right now! Melissa Thanks for the great article Rishil — if it helps, I usually describe great content as content that is:
- USEFUL: Something the user wants and/or needs
- USABLE: User friendly: Easy to use, easy to read
- PURPOSEFUL: Has a reason for being on the site (in addition to SEO!); achieves a business goal, because the user requested it, etc.
- PROFITABLE: Pays for itself in one way or another

And, in addition to looking to folks like PR to help create good content, large organizations should strongly consider having an internal content group (or at least an editor) that understands the business, content, and how to incorporate SEO well. Then, we can all be pals.

p.s. thanks for the link to my article… I didn’t even see that until right now!

Melissa

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