Dear Home Base – you are a bit naked in the SERPs

by rishil on August 22, 2013

Its always interesting to see how big brands mess up their sites in the SERPs, potentially causing  SEO headaches.

I often spot loads of these in the wild, but from now on, am going to start documenting them under my LOL category.

Lets start by clicking: https://www.google.co.uk/search?q=site%3A129.35.70.107

Basically google is indexing the site via the IP.

The best option is to figure out how this content got leaked, and start blocking, redirecting and cleaning up. I am sure you will start seeing a bit of positivity in your search rankings.

Tip: Get 301s from the IP set up as wildcards to the domain (the correct version of the domain if you are using www.)

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Rishi Lakhani is an independent Online Marketing Consultant specialising in SEO, PPC, Affiliate Marketing and Social Media. Explicitly.Me is his Blog. Google Profile

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