*UPDATE
So these have been around for a while! See: http://www.wordstream.com/blog/ws/2011/10/24/adwords-communication-extensions
So Google isn’t just satisfied with killing credit card affiliates, and other traditional online marketers, they are so determined to try other affiliate money making schemes that they are now entering the lead generation business.
Check this beauty out:
Google Lead generation adverts - click for full view
The privacy policy seems a bit vague too:
Can someone at google reach out to me on this if they see this? 
I have £millions to spnd on THIS type of a campaign – why use middlemen? So say you were running a ppi claim lead gen business by giving away free ppi letters, would you do as well if your merchants can get the leads straight from google.
Death of the Lead generation business: Coming soon to a town near you.
Rishi Lakhani is an independent Online Marketing Consultant specialising in SEO, PPC, Affiliate Marketing and Social Media. Explicitly.Me is his Blog. Google Profile
