Comments on: Google One Box Results: The Real Threat to Publishers http://explicitly.me/google-one-box-results-the-real-threat-to-publishers Rishil's Home on the Web Sat, 23 Feb 2013 20:43:52 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: The Search Neutrality Debate | The Great Websites Blog http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2488 The Search Neutrality Debate | The Great Websites Blog Tue, 25 Jan 2011 13:24:44 +0000 http://explicitly.me/?p=936#comment-2488 [...] is only part of the picture. There are other aspects of the search result pages – such as the OneBox – where Google is blatantly promoting its own services, which might require proper [...] [...] is only part of the picture. There are other aspects of the search result pages – such as the OneBox – where Google is blatantly promoting its own services, which might require proper [...]

]]> By: mark mitchell http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2399 mark mitchell Sat, 22 Jan 2011 16:51:26 +0000 http://explicitly.me/?p=936#comment-2399 good article Rishi - i feel Google will continue to do more things like this as it's important for them to capture consumer data as well provide the user a different / but relevant experience. If I was working at a comparison site now i would be very worried about their future. Be interesting to see how the landscape changes when Google starts to generate a new GroupON style service. good article Rishi – i feel Google will continue to do more things like this as it’s important for them to capture consumer data as well provide the user a different / but relevant experience. If I was working at a comparison site now i would be very worried about their future. Be interesting to see how the landscape changes when Google starts to generate a new GroupON style service.

]]> By: Jey Pandian http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2397 Jey Pandian Sat, 22 Jan 2011 08:16:26 +0000 http://explicitly.me/?p=936#comment-2397 Nice set of queries Rishi - eye opening - imho in reading your article - my takeaway: Google is essentially raising the barrier for excellence. Nice set of queries Rishi – eye opening – imho in reading your article – my takeaway: Google is essentially raising the barrier for excellence.

]]> By: secret salons http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2388 secret salons Fri, 21 Jan 2011 17:36:59 +0000 http://explicitly.me/?p=936#comment-2388 Yes, totally agree. Google is also very good at getting 3rd party data and stealing their traffic. see what they have done with Yelp. Yes, totally agree. Google is also very good at getting 3rd party data and stealing their traffic. see what they have done with Yelp.

]]> By: Rob Millard http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2383 Rob Millard Fri, 21 Jan 2011 13:16:50 +0000 http://explicitly.me/?p=936#comment-2383 Totally agree that Onebox is rough on publishers. Some of the worst I have seen are for sports teams. If you search for a premier league team not only do you get last game/next game, but if you search during a match you get a live score. That leaves the searcher with little incentive to click a result if they're checking the latest score. I've noticed the same with "england cricket" and presume it's the same for NFL/NBA/NHL etc on .com Totally agree that Onebox is rough on publishers. Some of the worst I have seen are for sports teams. If you search for a premier league team not only do you get last game/next game, but if you search during a match you get a live score. That leaves the searcher with little incentive to click a result if they’re checking the latest score.

I’ve noticed the same with “england cricket” and presume it’s the same for NFL/NBA/NHL etc on .com

]]> By: Liam - Zaddle Internet Marketing http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2382 Liam - Zaddle Internet Marketing Fri, 21 Jan 2011 13:03:13 +0000 http://explicitly.me/?p=936#comment-2382 Oh! and I forgot to finish off by answering your question - is it a real threat to publishers - absolutely. If you look at the Google shopping results, there is now a "compare prices" listing that gives you anything from 3-10 results showing the price of the item. Not great if you are a price comparison site :P Oh! and I forgot to finish off by answering your question – is it a real threat to publishers – absolutely. If you look at the Google shopping results, there is now a “compare prices” listing that gives you anything from 3-10 results showing the price of the item. Not great if you are a price comparison site :P

]]> By: Liam - Zaddle Internet Marketing http://explicitly.me/google-one-box-results-the-real-threat-to-publishers/comment-page-1#comment-2381 Liam - Zaddle Internet Marketing Fri, 21 Jan 2011 13:00:02 +0000 http://explicitly.me/?p=936#comment-2381 Rishil - great post - you don't realise just how much influence the Google One Box actually has - I have used probably 50% of those you have listed above without giving it a second thought. However (at the moment) I am a big Google fan - I do think they put the user first most of the time and are continually changing how the results are shown to determine what people are wanting to see (sometimes good, sometimes bad). I have seen with the advent of click to call within AdWords that Google could lose out on a huge amount of normal AdWords traffic (and spend) - especially when you are comparing the conversion rates between click to call for some industries and a standard Google AdWords campaign - we run a campaign at the moment whereby the difference in conversions is negligible, yet the cost is literally thousands cheaper with the Click to Call - it is highly likely we will either stop the normal AdWords campaign or expand it into remarketing etc. Again I think Google have done this to because it enhances the user experience. Rishil – great post – you don’t realise just how much influence the Google One Box actually has – I have used probably 50% of those you have listed above without giving it a second thought.

However (at the moment) I am a big Google fan – I do think they put the user first most of the time and are continually changing how the results are shown to determine what people are wanting to see (sometimes good, sometimes bad).

I have seen with the advent of click to call within AdWords that Google could lose out on a huge amount of normal AdWords traffic (and spend) – especially when you are comparing the conversion rates between click to call for some industries and a standard Google AdWords campaign – we run a campaign at the moment whereby the difference in conversions is negligible, yet the cost is literally thousands cheaper with the Click to Call – it is highly likely we will either stop the normal AdWords campaign or expand it into remarketing etc. Again I think Google have done this to because it enhances the user experience.

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