explicitly.me: just another blog about seo.

  • A Guide To Long Tail Link Building

    A Guide To Long Tail Link Building

    When it comes to a link building exercise for clients, I tend to prefer a long tail strategy rather than a top level generic strategy. Long tail Link building? What the heck is that? Why don’t we just chuck all our links with the exact anchors that we want for our money words?

  • Do I Need To Know Blackhat SEO

    Do I Need To Know Blackhat SEO

    Sometimes it’s important to ask questions that may have answers that you already know. One such question popped in my mind yesterday, which obviously found its way onto twitter:  

  • Content Farms – The Who, What, Where and Why

    Content Farms – The Who, What, Where and Why

    The name “Content Farm” kind of describes it perfectly. What a strange concept, isn’t it? Or maybe not. Spammers and BlackHat SEOs have been auto generating low quality content for long tail search engine rankings for a while now. The content farm technique arguably takes this a few steps further by creating better quality (note –…

  • Manipulating Google Suggest Results – An Alternative Theory

    Manipulating Google Suggest Results – An Alternative Theory

    Google Suggest is a Reputation Management Nightmare at times. A number of companies have been hit and hurt by results that show up with “Company Name + Scam” for example. The problem with those results is that when users see the suggestion, they are immediately tempted to click on them, as opposed to their original…

  • How To Get A Celebrity To Endorse ALL Your Products on Google

    How To Get A Celebrity To Endorse ALL Your Products on Google

    You see, I love finding interesting gaps in Google, both Organic and Paid Search results. I haven’t often spoken about Paid search manipulation, although it does exist, from arbitrage to brand manipulation. However I always love it when I spot something new, that could have been an innocent mistake, but could be used to pervert…

  • 10 Things You Should Have Learnt from the JC Penney SEO Fiasco

    10 Things You Should Have Learnt from the JC Penney SEO Fiasco

    You are probably bored reading about the JC Penney Fiasco. I know I was for a little while. But I couldn’t ignore this opportunity – it isn’t often that you get to see a Brand SEO campaign that is nearly burnt to the ground because of dodgy link building practices. You want a case study? Well…

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