Comments on: PPC as an SEO Research Tool

By: Weekly Search & Social News: 02/01/2011 | Search Engine Journal

Weekly Search & Social News: 02/01/2011 | Search Engine Journal — Wed, 02 Feb 2011 13:04:29 +0000

[...] PPC as a SEO research tool – Rishi [...]

By: Franck_Nlemba (Franck NLEMBA)

Franck_Nlemba (Franck NLEMBA) — Thu, 27 Jan 2011 21:20:03 +0000

http://explicitly.me/ppc-as-an-seo-research-tool @Franck_nlemba

By: NikhilInamdar (Nikhil Inamdar)

NikhilInamdar (Nikhil Inamdar) — Wed, 26 Jan 2011 16:13:55 +0000

Great post on how to use PPC as a SEO research tool | http://bit.ly/fm1MLC by @Rishil

By: Jeff

Jeff — Wed, 26 Jan 2011 14:32:33 +0000

Great post! The real value AdWords can lend to an SEO effort is in finding high converting niches and being able to quickly test different messaging. I’d argue that a well executed test using AdWords, or access to an existing AdWords account, is hands down the best thing you can have going into a new SEO effort.
I also think that there is still value in using PPC to discover new keyword spaces and get a real gauge on traffic (especially since the volume estimates from the Google keyword tool are mediocre at best.) Getting accurate volume estimates out of AdWords isn’t easy, but it’s probably the best source of data out there (when done correctly.)

By: Chad Summerhill

Chad Summerhill — Tue, 25 Jan 2011 16:37:56 +0000

Hi Rishil, enjoyed the post. Here’s an article (from the PPC perspective) I just wrote on leveraging PPC data for SEO that I think your readers will find relevant:

http://www.wordstream.com/blog/ws/2011/01/11/leveraging-ppc-search-query-performance-for-seo

Thanks,

Chad

By: Luke Quilter

Luke Quilter — Tue, 25 Jan 2011 14:41:28 +0000

I think it is a great way to identify the most valuable terms. Often I think some companies just focus on volume, regardless of whether the traffic converts. PPC can focus the strategy on converting terms, and provide a cost effective solution while the SEO traffic volume builds.

By: rishil (Rishi Lakhani)

rishil (Rishi Lakhani) — Tue, 25 Jan 2011 14:33:27 +0000

@Szetela brilliant. added as a resource on http://explicitly.me/ppc-as-an-seo-research-tool

By: rishil (Rishi Lakhani)

rishil (Rishi Lakhani) — Tue, 25 Jan 2011 14:27:27 +0000

For those just waking up: Use PPC as an SEO Research Tool! http://explicitly.me/ppc-as-an-seo-research-tool

By: dustinfisher (Dustin Fisher)

dustinfisher (Dustin Fisher) — Tue, 25 Jan 2011 14:11:59 +0000

RT @rishil: Do You Use PPC for SEO Research? You bloody well should http://explicitly.me/ppc-as-an-seo-research-tool

By: _robh_ (Rob Hughes)

_robh_ (Rob Hughes) — Tue, 25 Jan 2011 14:11:22 +0000

RT @rishil: Do You Use PPC for SEO Research? You bloody well should http://explicitly.me/ppc-as-an-seo-research-tool