Small Business SEO: Search Engine Submission Scam

by rishil on January 25, 2010

Search Engine Submission Company - dont do it!

Search Engine Submission Company - dont do it!

Dear Small Business Owner,

Ref: Paying for Search Engine Submission Service

I do not insist I am the worlds greatest SEO. However I do know a few things about helping small businesses. Note, I dont want your money, I want to save you some.

So lets get something right – you do NOT have to pay for Search Engine Submission Services. You heard me right the first time, you do NOT have to pay for Search Engine Submission Service. See the below? I have taken off the bullshit, and left you with options that will give you an idea:

Paying for Search Engine Submission is a Scam. Using software to do it is equally dumb.

Paying for Search Engine Submission is a Scam. Using software to do it is equally dumb.

If you follow even the basics of search engine optimisation tips on the Google Approved SEO Guide found on this page, you should be OK to Rock and Roll. Dont worry about 100’s of search engines. There are only THREE you need to worry about (unless you are in Russia or China).

However if submitting your site does make you feel better, then I include the below resources you can use yourself for FREE. One set, solid, discount price of $0 (or £0 in UK equivalent).:

I hope you found this letter in good health.

Warmest Regards

Rishi Lakhani

p.s I am asking my SEO buddies to add in the comments below whether this is good advice. That way you get a FREE second, third and etc opinion.

p.p.s I am hereby licensing this letter Copyleft

p.p.p.s This post was inspired by Mike Tek via Is your SEO Agency Spinning Wheels?

I am not the only one who  says this by the way:

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Rishi Lakhani is an independent Online Marketing Consultant specialising in SEO, PPC, Affiliate Marketing and Social Media. Explicitly.Me is his Blog. Google Profile

{ 5 trackbacks }

Is Your SEO Agency Spinning Wheels? | Unstuck Digital
January 25, 2010 at 11:23 pm
Ye Olde Search Engine Submission Scam | Springboard SEO
January 26, 2010 at 2:51 pm
Stop Offering SEO Services You Bloody Dimwits! | SEO Bullshit
February 3, 2010 at 9:56 pm
VERIFIED SEO and Charles Preston- An Open Challenge | SEO Bullshit
March 29, 2010 at 3:10 pm
Are You a Credible Web Design Company? | Vert Studios Texas
February 17, 2011 at 6:04 pm

{ 16 comments… read them below or add one }

Alan Bleiweiss January 25, 2010 at 10:39 pm

Been an Internet consultant since 1995. In all these years, I’ve never once seen a service that charges for submission to the search engines to be anything more than a pure scam. Worse are the companies that say they’ll resubmit your site every 30 days for that fee. Yes, some scammers still try to get unsuspecting business owners to fall for that one. Amazing. Sad.


Gary Buchan January 25, 2010 at 11:54 pm

Fair play to you Rishi. This is one of the most common scams because it is aimed at the very people who need the most help – those just starting out in business online.


neyne January 26, 2010 at 12:01 am

Today i got asked about recommended keyword density. I am thinking of registering so i can be at the top of Yahoo Directory.

You can point the gullible clients to

I just have one question: couldn’t for the life of it figure out what 3 search engines are you talking about., and what is the 3rd one ?


Horia January 26, 2010 at 12:28 am

A solid point. You wouldn’t believe the number of entrepreneurs we get asking us for nothing more than Search Engine submission. Most people don’t understand that a proper SEO strategy is worth a lot more than cheap carnival tricks, like SE submission or mass directory submission.


BlizzardDigital January 26, 2010 at 2:26 am

We haven’t had anyone ask us about paid Search Engine Submission in a long time. When we build a new site we automatically link to it from 2 domains and that job is done. Then the real work begins. It’s sad that people are still being taken for this. I remember using free search submission sites back in the mid nineties. Remember Web Crawler, Excite, and Infoseek? How I miss the days of competitive search.


Prachi D January 26, 2010 at 11:36 am

This is great Rishil. I get so many clients asking the question so how many Search Engines you will be submitting my site to and they want reports on it because the previous SEO company always did this for them.
Gary Buchan, you nailed it, this scam always catches people who are just starting and are in real need of help and advice.


Tim Hatton January 26, 2010 at 1:05 pm

I’m in the middle of giving an SEO workshop at the moment and have just added this bullet point to my list of “SEO Don’ts” (can’t believe I left it off…)


rishil January 26, 2010 at 1:12 pm

Hi Tim, you may also want to look into 101 SEO Common Mistakes


Louis Venter January 26, 2010 at 2:01 pm

Great post mate, Anyone that sees the word “submit” in relation to SEO should run a mile….

Theres a lot of shit labeled SEO out there at the mo, another one i see a lot of is a big news article provider calling what they do SEO and just filling the site’s news with useless drivel content, pulling out niche queries that generate no traffic and showing Google results.


Springboard SEO January 26, 2010 at 8:25 pm

I wouldn’t be surprised is sending a link of a brand new site through gmail would get it listed just as fast as through submitting anyway.

Good article. Thanks for the inspiration.

I don’t know what other industry compares with SEO in terms of the sheer amount of snake oil salesmen vs. legit outfits. It’s a real double edged sword for the professionals.


Alysson February 5, 2010 at 9:30 am

Couldn’t agree more, Rishi. I wrote a rant about search engine submissions a year & a half ago: Search Engine Submissions Are A Scam

I stood by it then and I stand by it now. Submissions are SEO circa 1998 and I call shenanigans on anyone or any company that touts submissions as part of their “service”. SHENANIGANS!


Shane Jones February 5, 2010 at 10:02 am

I hereby agree with the views in this post. There is enough information on the Search Engines help pages to help you on the right track. Google even published an SEO Starter guide last year

Something all small businesses should have absorbed by now.



Luke Jones February 22, 2010 at 12:53 pm

Haha, I can’t believe people charge for this. One thing I always say to any clients if they ask about submission to search engines I’ll say that I’ll do it – but that’s not part of what I charge for, I charge for the actual SEO, not for the stuff that takes 12.5 seconds ( i love that number ).


Tola Fam April 7, 2010 at 11:23 pm

Lol, good one! and that’s telling them.
It just annoys the living daylights out of me when some SEO companies charge for this only and do absolutely nothing else with the website. They call it Linking building! link building my foot! How can you buld links on a site not properly optimised?!!


Moosa Hemani February 14, 2011 at 12:03 pm

lol… thats the most basic one but i am sure many small business owners are confused with this… good help for them.


Fergal December 31, 2011 at 10:34 am

Does anyone know whether search engine submitter com, based in Columbus Ohio, are legit or not ?


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