Category: Advanced SEO
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SERP Sniffing – A Long Tail Keyword Strategy
The Art Of SERP Sniffing SERP Sniffing is a technique that has been used by a number of thin affiliates, blackhats and spammers to identify profitable long tail keywords to optimise for. Typically this technique charts thousands of easy pickings across the SERPs to bring in long term, scaleable traffic. I would like to explore…
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Do I Need To Know Blackhat SEO
Sometimes it’s important to ask questions that may have answers that you already know. One such question popped in my mind yesterday, which obviously found its way onto twitter:
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Manipulating Google Suggest Results – An Alternative Theory
Google Suggest is a Reputation Management Nightmare at times. A number of companies have been hit and hurt by results that show up with “Company Name + Scam” for example. The problem with those results is that when users see the suggestion, they are immediately tempted to click on them, as opposed to their original…
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10 Things You Should Have Learnt from the JC Penney SEO Fiasco
You are probably bored reading about the JC Penney Fiasco. I know I was for a little while. But I couldn’t ignore this opportunity – it isn’t often that you get to see a Brand SEO campaign that is nearly burnt to the ground because of dodgy link building practices. You want a case study? Well…