SERP Sniffing post,<\/a>\u00a0I highlighted the importance of ranking for the long tail:<\/p>\n![\"\"](\"https:\/\/explicitly.me\/wp-content\/uploads\/2019\/02\/longtail-explained-1024x717.jpg\")
<\/p>\n
effect 2<\/h4>\n
Indirectly affecting that pages ( the long tail page) importance for shorter versions of the hyper link \u2013 so where\u00a0\u201ccar insurance quotes for young drivers\u201d is the anchor, both,\u00a0Car insurance Quotes<\/strong>, and\u00a0Young Drivers<\/strong>, get affected as other possible key phrase combinations and rank for them, such as \u201cCar Insurance for drivers<\/strong>\u201d,\u00a0Insurance for Young drivers<\/strong>\u201d.<\/p>\neffect 3<\/h4>\n
The page gains authority and can potentially rank for some of the related content on the page, for example if that page had a section: \u201cRisks for Young Drivers<\/strong>\u201d, chances are that the sites ranking for that phrase may go up, and as a result should be correlated with rankings \/ traffic before the link building was carried out<\/p>\neffect 4<\/h4>\n
Over all site authority goes up. As we build a large number of long tail links to deeper content, this has a pyramid effect, where the high base is holding up the tip (in this case the home page) which strengthens for its own content, which then causes a flow of strength through the whole site<\/p>\n
Proving The Value Of A Long Tail Link Building Strategy<\/h3>\n
Convincing clients used to traditional link building to use this approach may or may not be easy, but you still need to justify that it works. The best way to do this is to:<\/p>\n
Take two time points:<\/strong><\/p>\n\n- Before the strategy started<\/li>\n
- At the end (or current point in) of the campaign<\/li>\n<\/ul>\n
Next,\u00a0isolate all the traffic to your end target pages<\/strong>\u00a0from search engines and\u00a0extract all the referring keywords<\/strong>\u00a0to those pages for each given time point.<\/p>\nNow compare three things:<\/p>\n
1. Volume of traffic, then and now<\/p>\n
2. Keywords variations driving traffic, then and now<\/p>\n
3. Keywords targeted, vs kws NOT targeted, then and now<\/p>\n
If you ran a decent campaign, then the difference would be in the numbers:<\/p>\n
![\"\"](\"https:\/\/explicitly.me\/wp-content\/uploads\/2019\/02\/longtail-linkbuilding-strategy-1024x477.jpg\")
<\/p>\n
Example of increase in long tail traffic within a week of a single page targeted with 20 Keyword link variations<\/p>\n<\/div>\n
This example is for one of my small affiliate sites, I isolated a page that had many combo variations via google suggest, then built\u00a0 a series of long tail links. The keyword variation on keyphrase referrers to the page goes up,\u00a0 as well as traffic. Over time, as those links mature further, it will rank higher and higher. If I did the same for the 50 plus pages the site has, the benefits would be higher than trying to get its two word anchors for the home page and trying to compte in that space in the SERPs.<\/p>\n
And that folks is my simple guide to long tail link building<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to a link building exercise for clients, I tend to prefer a long tail strategy rather than a top level generic strategy. Long tail Link building? What the heck is that? Why don\u2019t we just chuck all our links with the exact anchors that we want for our money words?<\/p>\n","protected":false},"author":1,"featured_media":48,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":1,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts\/46\/revisions\/52"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/media\/48"}],"wp:attachment":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/explicitly.me\/wp-content\/uploads\/2019\/02\/traditional-anchors-1024x654.jpg\")
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