{"id":81,"date":"2021-04-28T21:03:36","date_gmt":"2021-04-28T21:03:36","guid":{"rendered":"https:\/\/explicitly.me\/?p=81"},"modified":"2021-04-28T21:05:17","modified_gmt":"2021-04-28T21:05:17","slug":"dynamic-meta-descriptions-for-seo","status":"publish","type":"post","link":"https:\/\/explicitly.me\/dynamic-meta-descriptions-for-seo\/","title":{"rendered":"Dynamic Meta Descriptions For SEO"},"content":{"rendered":"

I often say that you need to try new things, test new theories, play with the SERPs as often as you can. After all, if you blindly follow what others, and don\u2019t try your own experiments,\u00a0you won\u2019t be a competitive SEO. \u00a0At the same time, read others experiments, learn from them, but try and replicate your own.<\/p>\n

For example, Shark SEO posted about\u00a0Multiple meta descriptions. This is a technique others in SEO, including old school SEO superstars such as\u00a0Greg Boser\u00a0and\u00a0Dave Naylor\u00a0have been playing with meta descriptions for years. \u00a0Greg has even advised up to 5 meta descriptions on a page, if I recall our twitter conversation correctly (see this tweet from Joost<\/a>) , while Dave has been playing with\u00a0Snippet optimsation\u00a0for as long as I can remember.<\/p>\n

<\/h3>\n

Simple:\u00a0<\/strong>Show a different, more relevant meta description for a page for different queries. AKA Dynamic Meta Descriptions!<\/p>\n

Why?<\/strong>\u00a0To improve your click through rates of course!<\/p>\n

<\/h3>\n

In a nutshell, I don\u2019t take anything as gospel \u2013 I try and test as much as I can. In this instance, I did, and it works!<\/p>\n

The below is a search for my Brand:\u00a0Explicitly Me<\/strong>.<\/p>\n

\n

\"Explicitly<\/p>\n

Explicitly Me Meta Description<\/p>\n<\/div>\n

See that meta description?<\/p>\n

Explicitly Me is an experiment on exposing weakneses in Google, Bing & Yahoo. Visit the site at Explicitly.me to get awesome Blackhat Tips.<\/p><\/blockquote>\n

Now let\u2019s run a search for my name:\u00a0\u00a0Rishi Lakhani<\/strong><\/p>\n

\n

\"Rishi<\/p>\n

Rishi Lakhani Meta Description<\/p>\n<\/div>\n

Rishi Lakhani (rishil) is a specialist SEM consultant, working on Paid, Organic, Affiliate and Social Media. To find out more, feel free to get in \u2026<\/p><\/blockquote>\n

How cool is that? Its picking this up again from my meta description, and serving the right one for the query.<\/p>\n

Here is a Screen shot of my meta description, but if you don\u2019t believe me, check it yourself:<\/p>\n

\n

\"meta<\/p>\n

meta description snippet<\/p>\n<\/div>\n

<\/h3>\n

Now that I have validated that you can in fact have dynamic meta descriptions, I feel justified in deploying them for a number of sites and clients. Some example situations in which I would deploy these:<\/p>\n

1.\u00a0Brands Home Page\u00a0<\/strong>\u2013 Brands home pages tend to rank for all sorts of stuff, from brand name, to top level generics. How cool would it be to have the home page meta showing a brand message when a brand query is entered, and showing a generic offer led copy when\u00a0 a generic keyword is searched for? You then please both the Brand Police, and your SEO CTR requirements.<\/p>\n

2.\u00a0Top ranking generic pages\u00a0<\/strong>\u2013 although I need to test this a bit more, I also think you can optimise the copy to show smaller variations in the description tag, for example, when a Car insurance page ranks for\u00a0 both,\u00a0Cheap Car Insurance<\/strong>, and\u00a0Car Insurance Comparison<\/strong>\u00a0\u2013 traditionally you would optimise ONE meta description for that page to include both keywords. But how cool would it be to show TWO separate ones which are query dependant? E.g.:<\/p>\n

\n

\"Car<\/p>\n

Car insurance comparison desc<\/p>\n<\/div>\n

\n

\"Cheap<\/p>\n

Cheap Car Insurance Desc<\/p>\n<\/div>\n

<\/h3>\n

Read your peers, keep an eye on what they are trying and testing. See their results, then try and replicate as many as possible, as long as the results they get are something you can use.<\/p>\n","protected":false},"excerpt":{"rendered":"

I often say that you need to try new things, test new theories, play with the SERPs as often as you can. After all, if you blindly follow what others, and don\u2019t try your own experiments,\u00a0you won\u2019t be a competitive SEO. \u00a0At the same time, read others experiments, learn from them, but try and replicate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts\/81"}],"collection":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":2,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/posts\/81\/revisions\/83"}],"wp:attachment":[{"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/explicitly.me\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}