Google Spamming the SERPS, Again.

February 21, 2011

It’s not hard to Spam Search Engines. Seriously, it isn’t. Especially when working on the Long Tail of Search Spam. I mean that is what SEO Automation is all about. However to do so, means falling foul of search engine guidelines, especially that of google.
One of the most traditional methods of SERP Spamming was the [...]

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10 Things You Should Have Learnt from the JC Penney SEO Fiasco

February 15, 2011

You are probably bored reading about the JC Penney Fiasco. I know I was for a little while. But I couldn’t ignore this opportunity – it isn’t often that you get to see a Brand SEO campaign that is nearly burnt to the ground because of dodgy link building practices. You want a case study? [...]

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Google – A Bit of Nostalgia

February 10, 2011

Matt Cutts recent wrote a “nostalgia” piece about google 2000 vs 2011. I must admit, I started using Google in 2002 properly, mostly to hunt down good scifi stories.
What was great about the Search Engine Back then? Plenty I guess, it wasnt perfect. But I dont think its SERPs were under that much external scrutiny [...]

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Kinky Auto iPhone Correct

February 9, 2011

So Linky becomes Kinky. Facepalm…

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SERP Sniffing – A Long Tail Keyword Strategy

February 8, 2011

The Art of SERP Sniffing
SERP Sniffing is a technique that has been used by a number of thin affiliates, blackhats and spammers to identify profitable long tail keywords to optimise for. Typically this technique charts thousands of easy pickings across the SERPs to bring in long term, scaleable traffic.  I would like to explore this [...]

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Claim your Website on Facebook

February 1, 2011

Facebook is insanely huge now. It’s the no. 1 website visited on the web according to Google Ad Planner.

590 Million Uniques a month.
38% Reach World Wide
760 Billion page Views a Month
Over 64% are on income over £25K a year, with 57% earning over £30K a year

We also know that Facebook is making a massive move [...]

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PPC as an SEO Research Tool

January 25, 2011

Paid search gives you many options to test and play with the SERPs and Keywords in a way that SEO cant. I have used PPC on several occasions to make decisions around SEO, and quite successfully. It is often hard for businesses to understand the “value” of SEO, and I know for a fact that [...]

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Facebook Profile Copycats – Help Someone Impersonating Me!

January 24, 2011

Over last week, unknown to him, my best friend had a copycat profile set up. We were discussing ways of getting his own properties such as linked in etc appear for his name in the top 20 pages in google SERPs, and I asked him to do some research before we went ahead.  Couple of [...]

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Google One Box Results: The Real Threat to Publishers

January 21, 2011

It seems that the fashion for the last few weeks for people to be concerned about is google promoting its own properties manually in the SERPs. Now this may or may not be true. But I am inclined to veer on the NOT TRUE side of the argument.
Why?
Well how many people have just looked at [...]

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Tilde (~) Search Operator for Real Time Search

January 18, 2011

Based on the interest around my post on the real time Link operator for google results, I though let me see which other operators work in real time search. The first I tackled included the allinurl and allintitle which I really thought would be useful for real time analysis. Unfortunately that was a no go. [...]

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