Category: Advanced SEO
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Do I Need To Know Blackhat SEO
Sometimes it’s important to ask questions that may have answers that you already know. One such question popped in my mind yesterday, which obviously found its way onto twitter: Ok Question tweeps: As an SEO do you NEED to know “black hat” tactics? Thoughts? To my surprise I had a phenomenal number of responses. I…
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Is Your Hosting Leaving You Vulnerable To Duplicate Spam?
Most of us that aren’t extremely technically minded tend to fall into a series of errors that our more savvy friends would be able to help us out of. And if we, those who are in the web / online marketing industry get caught out, then I wonder what happens to the less savvy population?…
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WordPress Plugins Secuirty Flaw A Blackhats Dream
Part of understanding Blackhat and Hacker Spam is to put yourself it their mindset. And that means asking “How Can I Use This For My Benefit?” Well I have been doing a lot of that lately. And one of the genius ideas that I had was full site takeovers. Then I toned it down. And…
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PPC As An SEO Research Tool
Paid search gives you many options to test and play with the SERPs and Keywords in a way that SEO cant. I have used PPC on several occasions to make decisions around SEO, and quite successfully. It is often hard for businesses to understand the “value” of SEO, and I know for a fact that…
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Dynamic Meta Descriptions For SEO
I often say that you need to try new things, test new theories, play with the SERPs as often as you can. After all, if you blindly follow what others, and don’t try your own experiments, you won’t be a competitive SEO. At the same time, read others experiments, learn from them, but try and replicate…
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Domain Research Plugins and Add-ons For Firefox
Domaining gets a pretty bad reputation. And I can understand why – you dont need to be a rocket scientist to figure out how dodgy some domainers are. But on the other hand, buying and selling domains, speculating or testing keyword rich domains are part and parcel of the web. If you are into Black Hat…
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seo-automation-theory-and-in-practice
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boutiques-com-launches-googles-new-fashion-portal
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seo-as-a-marketing-discipline
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seo-rockstar
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site-architecture-for-seo
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seo-and-html-5
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SERP Sniffing – A Long Tail Keyword Strategy
The Art Of SERP Sniffing SERP Sniffing is a technique that has been used by a number of thin affiliates, blackhats and spammers to identify profitable long tail keywords to optimise for. Typically this technique charts thousands of easy pickings across the SERPs to bring in long term, scaleable traffic. I would like to explore…
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Manipulating Google Suggest Results – An Alternative Theory
Google Suggest is a Reputation Management Nightmare at times. A number of companies have been hit and hurt by results that show up with “Company Name + Scam” for example. The problem with those results is that when users see the suggestion, they are immediately tempted to click on them, as opposed to their original…
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10 Things You Should Have Learnt from the JC Penney SEO Fiasco
You are probably bored reading about the JC Penney Fiasco. I know I was for a little while. But I couldn’t ignore this opportunity – it isn’t often that you get to see a Brand SEO campaign that is nearly burnt to the ground because of dodgy link building practices. You want a case study? Well…