This is Explicitly.me
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Google Real-time Results Link Operator

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I noticed this just by chance, and thought its worth a mention. Google RealTime Search usually gives you data from Twitter, Facebook etc. I thought it was pretty rad when it came out, especially since it threads conversations as well. However it seems from some point in December, it now allows you to use the …

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Beat That Quote Car Insurance Aggregator

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Is Google screwing about with UK Car Insurance Autocomplete (or Suggest as we know it) results? Maybe. And I have data to suggest it. In my last post, I demonstrated how it is in fact possible toĀ Manipulate Google suggest. I also pointed out that it is possible to do this for a number of reasons, …

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Categories SEO

Tilde (~) Search Operator For Real Time Search

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Based on the interest around my post on theĀ real time Link operator for google results, I though let me see which other operators work in real time search. The first I tackled included theĀ allinurlĀ andĀ allintitleĀ which I really thought would be useful for real time analysis. Unfortunately that was a no go. However, one less frequently talked …

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Boutiques.com Launches Googles New Fashion Portal

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I have been saying for a while that google is going for aĀ Content Play,Ā and in a big way. So far all the changes that have been happening, such as theĀ Credit Card Comparison,Ā Google Places, HotPot, are all integrated into the search properties. Of courseĀ googleĀ owns other content properties such as Youtube, Picasaweb etc. Last few weeks there …

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SEO As A Marketing Discipline

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Sometimes as an SEOs its feels that we suffer from ADD. Often our strategies are all over the place, in the ever continuous pursuit of great rankings. We carry out site audits, write content, link build and seem to focus just on those top level keywords that we or our clients aspire to. We sit …

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Categories SEO

We Can’t All Be SEO Rockstars

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NOTE: For those poor unfortunates that follow me on twitter, you ought to know by now that I recently visited Kenya August 2009.Ā  I wrote the post below on the plane on my journey there and partly at Doha International Airport where I had a two hour stopover. Ā I forgot about it untilĀ  I realised …

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Categories SEO

Site Architecture For SEO

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I was very glad to catch the founder ofĀ SEO GadgetĀ presenting what I think he is an authority on, Site Architectures. You will see why when you scroll down to the resources part of this presentation. Suffice to say, he has dealt with some heavy weight site structures and is no stranger to the optimisation and …

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SEO And HTML 5

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So whatā€™s the big news of last week? Okay, I promise not to mention the iPad. Oops. Sorry. To be perfectly honest, I am looking forward to seeing the proposed product in practice, but may not actually buy one. Ā The huge reason for this is theĀ lack of Flash support.Ā Now, donā€™t flog me ā€“ I donā€™t …

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Think Visibiility September 2010

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I have this thing about conferences lately ā€“ I donā€™t like them. Not to rag on any recent ones, but I kept feeling that isnā€™t much to learn from them if the content continues to remain pretty much basic. Although, I must admit, I hear the sessions are indeed getting better ā€“ but I still …

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SERP Sniffing – A Long Tail Keyword Strategy

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The Art Of SERP Sniffing SERP Sniffing is a technique that has been used by a number of thin affiliates, blackhats and spammers to identify profitable long tail keywords to optimise for. Typically this technique charts thousands of easy pickings across the SERPs to bring in long term, scaleable traffic.  I would like to explore …

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Negative SEO – 4 Killer Strategies To Look For

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Gutted I couldnā€™t make it to both the sessions at 10:30, I had to miss Tom Critchlows talk, Advanced Analytics for Affiliates. For those of you who know Tom, you know he really gets analytics, and in fact he recently posted for the google analytics team, no mean feat! I hope to catchup with him later if he is willing to share any tips.

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A Guide To Long Tail Link Building

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When it comes to a link building exercise for clients, I tend to prefer a long tail strategy rather than a top level generic strategy. Long tail Link building? What the heck is that? Why donā€™t we just chuck all our links with the exact anchors that we want for our money words?

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Content Farms – The Who, What, Where and Why

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The name ā€œContent Farmā€ kind of describes it perfectly. What a strange concept, isnā€™t it? Or maybe not. Spammers and BlackHat SEOs have been auto generating low quality content for long tail search engine rankings for a while now. The content farm technique arguably takes this a few steps further by creating better quality (note ā€“ still questionable quality), user friendly content for the exact same reason.

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Manipulating Google Suggest Results – An Alternative Theory

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Google Suggest is a Reputation Management Nightmare at times. A number of companies have been hit and hurt by results that show up with ā€œCompany Name + Scamā€ for example. The problem with those results is that when users see the suggestion, they are immediately tempted to click on them, as opposed to their original query.

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How To Get A Celebrity To Endorse ALL Your Products on Google

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You see, I love finding interesting gaps in Google, both Organic and Paid Search results. I havenā€™t often spoken about Paid search manipulation, although it does exist, from arbitrage to brand manipulation. However I always love it when I spot something new, that could have been an innocent mistake, but could be used to pervert the normal run of PPC ads. And I spotted one today that made the mental clogs whirr.

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Categories PPC

10 Things You Should Have Learnt from the JC Penney SEO Fiasco

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You are probably bored reading about theĀ JC Penney Fiasco. I know I was for a little while. But I couldnā€™t ignore this opportunity ā€“ it isnā€™t often that you get to see a Brand SEO campaign that is nearly burnt to the ground because of dodgy link building practices. You want a case study? Well itā€™s all in there. Intrigue, suspicion, politics, dirty PR, etc etc.

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