9 Ways in which pr teams fail seo

When PR Doesnt work with SEO and loses link opportunities.

I know How powerful SEO and PR can be. You do too, I am sure. PR is the one way to get legitimate “white hat” links of real authority. However, we are far from working well together with PR. Below I have highlighted 9 mistakes I have seen more commonly than I would like to.

This is a short post, because you dont need a full explanation – these points should, in theory, explain themselves.

1. When the PR story is shared BEFORE the SEO team realise
2. When the PR team release it without ANY links
3. When the PR team knows something is cooking, but doesnt tell online team – especially with reputation management
4. When the PR team links to product pages which may move around
5. When the PR team links to product pages / site with ANALYTICS TRACKING
6. When the PR team links, but doesnt capitalise on the right anchor text
7. When the PR team gets a good link TAKEN OFF. (trust me, it happens)
8. When the PR team refuses to answer interviews regardless of how good the Link opportunity is
9. When the PR team waits for weeks before forwarding a GOOD link request from a National Newspaper, because its “online only”